Owning a company that aligns with my everyday values has been a dream of mine for a long time. Due to a recent change in circumstances, I seized the opportunity to make this dream my reality!

I have been adapting to a vegan lifestyle since 2014, and finding quality alternatives has often been an issue here in the Middle East. Along my journey, I discovered that not only are there some wonderful options available, these items are so beautiful that it would be a shame that they should be ‘only for vegans’! With so many alternative materials now available, this is one way we can all contribute towards a more sustainable future.